Senior Manager, Social at Simple Mills, Remote in United States

The Senior Manager, Social leads the development and implementation of organic social media strategies for Simple Mills, converting brand objectives into platform-specific content plans, overseeing execution with agencies, and driving performance optimization to enhance cultural relevance and engagement.

Key Responsibilities

• Shape and refine organic social strategy across Instagram, TikTok, Facebook, and LinkedIn, including secondary platforms.
• Translate marketing plans into channel-specific strategies, content calendars, and metrics.
• Develop TikTok Shop strategy with external partners aligned to business goals.
• Test new formats and tools with data-backed recommendations.
• Collaborate with Brand and Integrated Marketing on launches, retail, influencers, and initiatives.
• Lead content creation with agency, ensuring strategic, platform-optimized output and monthly asset production.
• Guide creative direction for formats, series, and storytelling on health, wellness, and sustainability.
• Maintain authentic brand voice and leverage cultural moments for engagement.
• Define and monitor KPIs like engagement, reach, and video views; lead performance reviews and optimizations.
• Partner with paid media and influencers to amplify content.
• Oversee community interactions with agency, including social listening for sentiment and opportunities.
• Manage agency relationships, providing direction, feedback, and performance monitoring.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 6–9 years in social media strategy and execution, preferably in CPG or agency.
• Proven success in strategies for Instagram, TikTok, and similar platforms driving engagement and performance.
• Expertise in social KPIs and data analysis to inform content improvements.
• Experience managing agency and partner relationships with clear direction and feedback.
• Skill in simplifying complex topics like health, wellness, and sustainability into compelling social content.
• Background in wellness or functional health, navigating brand voice, science, and regulations.
• Cross-functional collaboration with Brand, PR, Influencer, and Partnerships teams.
• Ability to handle multiple priorities in fast-paced settings with strong judgment.
• Knowledge of paid social integration with organic efforts.

Education

Bachelor’s Degree

Benefits And Growth

• Salary range of $120,000 to $135,000.
• Eligibility for annual bonus.
• Comprehensive health, financial, and wellness programs.
• Generous time off policy to support recharge and well-being.
• Lifestyle perks and innovation shipments.
• Remote, hybrid, or in-office work model depending on role; remote possible with Chicago travel.
• Opportunities for continuous learning, mentorship, and career growth.
• Inclusive, mission-driven culture emphasizing integrity and impact.