Social Media Manager (Commercial Real Estate) at Zipdev, Remote in Mexico

Dynamic Social Media and Marketing Manager sought to lead digital engagement for a commercial real estate firm and its executive leadership, emphasizing LinkedIn to build thought leadership among investors and partners, in a remote full-time role reporting to the CEO.

Key Responsibilities

• Oversee LinkedIn, Facebook, YouTube, and Instagram for the company, prioritizing LinkedIn for investor outreach.
• Handle the CEO’s LinkedIn and Instagram, focusing on LinkedIn for professional thought leadership.
• Collaborate with videographers and photographers to produce and adapt content for social channels, monitoring interactions.
• Publish content 2-3 times weekly per platform, tailoring to audience preferences like personal insights on Instagram and business topics on LinkedIn.
• Engage with comments, messages, and requests to foster positive community relations.
• Independently research company deals, markets, and trends to create original content ideas.
• Craft posts, images, and infographics for various platforms.
• Establish and manage the CEO’s brand voice and content schedule with limited oversight post-onboarding.
• Partner with designers or utilize tools for compelling visuals.
• Time posts to align with key business events, deals, and sector updates across all channels.

Qualifications

• Demonstrated success in developing personal brands for founders or executives beyond corporate pages.
• Portfolio of writing samples on investment, business, or finance themes.
• Deep understanding of platforms like LinkedIn, Instagram, YouTube, Facebook, and TikTok, plus tools such as Canva.
• Superior writing skills to authentically mimic executive voice.
• Ability to create credible content on commercial real estate, investments, and leadership for discerning investors.
• Foundational financial knowledge, including quick mastery of concepts like cap rates, NOI, deal structures, and returns.
• Strong organizational skills and self-motivation to handle multiple accounts and calendars independently.
• Proactive approach to initiatives without constant supervision.
• Proficiency in performance tracking and data-driven strategy adjustments.
• Specialized LinkedIn expertise in algorithms, formats, engagement, and professional audience growth.
• Advanced use of AI tools like Claude or ChatGPT for content creation, research, and efficiency, with proven applications.

Benefits And Growth

• Full-time remote position on Eastern Standard Time.
• Direct reporting to the CEO.
• High level of autonomy and accountability.
• Opportunities for professional development in a fast-growing organization.