Senior Social Media Manager for DTC Company (US-Based, Remote) at Paired, Remote in United States

Lead the social media operations for a direct-to-consumer oral health brand, developing strategies, managing teams, fostering creator collaborations, and optimizing content to boost brand awareness, engagement, and sales growth.

Key Responsibilities

• Develop and implement multi-platform social strategies including TikTok, Instagram, and YouTube Shorts, with content roadmaps tied to product launches and campaigns
• Oversee daily content posting, scheduling, engagement, and optimization, using data to refine strategies
• Establish and maintain the brand’s voice across platforms, simplifying complex oral health topics into accessible messages and creating internal guidelines for consistency
• Build and expand a creator program with inspiring briefs, long-term partnerships, UGC review, and integration with paid media
• Assemble and lead social teams, in-house or freelance, developing SOPs for content workflows, training on brand standards, and implementing scalable systems
• Monitor key metrics like engagement, retention, shares, and revenue impact, identifying high-performing formats and collaborating on ad conversions

Qualifications

• 3–5 years managing social media for DTC, ecommerce, or consumer brands
• Proven growth on Instagram, TikTok, and short-form video platforms
• Experience with UGC creators and influencers
• Strong grasp of short-form content tactics including hooks, storytelling, and retention
• Proficiency in planning monthly content calendars and campaigns
• Familiarity with scheduling tools like Later, Hootsuite, Sprout, or native platforms
• Skill in analyzing metrics such as engagement rate, watch time, saves, shares, and CTR
• Ability to spot and iterate on successful content quickly
• Collaboration with paid media to adapt organic content for ads
• Excellent copywriting and storytelling abilities
• Capacity to simplify complex subjects into engaging narratives
• Consistency in upholding brand voice across channels
• Clear direction and feedback for creative content

Education

Bachelor’s Degree

Benefits And Growth

• Full-time position
• Competitive salary in USD
• Remote work from anywhere