Social Media Manager for DTC Company (US-Based, Remote) at Paired, Remote in Canada - 12 Mar

Dynamic Social Media Manager tasked with leading organic social initiatives, including content strategy, athlete collaborations, high-output publishing, and conversion optimization for a remote DTC brand, emphasizing revenue generation.

Key Responsibilities

• Craft and implement scalable content systems by analyzing viral tactics from peer brands and developing presentation tools like Figma for alignment.
• Handle routine content scheduling, manage user-generated content sources, refine narrative elements for engagement, and experiment with innovative formats weekly.
• Design and enhance Manychat automation for user interactions, implement direct message triggers from video calls-to-action, segment audiences by preferences, and monitor organic-driven revenue and retention.
• Align athlete partners with defined performance goals, streamline their content creation and revenue streams, and evaluate whitelisting outcomes for return on investment.
• Track key metrics in weekly reports and deliver insights during leadership sessions, with ongoing recommendations.

Qualifications

• Established background in overseeing organic social efforts for DTC or eCommerce entities.
• Track record of boosting revenue via organic platforms.
• Deep knowledge of direct-to-consumer indicators including return on ad spend, customer acquisition cost, lifetime value, average order value, and revenue tracking.
• Proficiency in constructing and refining Manychat automations and direct messaging setups.
• Capability to devise and roll out rapid-pace strategies for short-form videos on platforms like Reels and TikTok.
• History of producing highly engaging content exceeding 50,000 views per post.
• Expertise in directing and refining collaborations with influencers, athletes, and creators.
• Skill in classifying creators by output metrics.
• Adept at configuring broadcast sequences focused on conversions and user retention.
• Competent in conducting growth trials and content validation processes.
• Robust data analysis abilities for routine performance tracking.
• Ease in conveying results to senior executives.
• Strong sense of initiative and self-directed work ethic.
• Familiarity with organizing content strategies via tools such as Figma.

Education

Bachelor’s Degree

Benefits And Growth

• Full-time employment
• Competitive USD salary
• Remote work flexibility from any location