Spearhead the expansion of organic social media channels, emphasizing video content creation to amplify brand visibility, audience interaction, and growth on key platforms including TikTok, Instagram, and YouTube.
Key Responsibilities
- Direct organic social media strategy across platforms like Instagram, TikTok, LinkedIn, X, YouTube, and Reddit, in alignment with marketing and brand objectives.
- Oversee the social media editorial calendar, ensuring timely and captivating content delivery.
- Produce and distribute top-performing social posts, encompassing copy, visuals, and native formats.
- Drive organic video initiatives, conceptualizing short- and long-form videos in partnership with creators and editors.
- Spot emerging trends and opportunities to maintain cultural relevance and competitiveness.
- Handle community interactions, responding to comments and messages to build audience relationships.
- Partner with paid marketing to synchronize efforts and enhance campaign outcomes through shared insights.
- Evaluate performance data to refine content, experiment with formats, and boost reach and engagement.
- Serve as lead for the brand’s social footprint, independently innovating and enhancing strategies.
- Utilize AI tools for content generation, video editing, social monitoring, and analytics to boost efficiency and insights.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or equivalent.
- At least 5 years in social media management for brands, publishers, or consumer-oriented organizations.
- Proven track record in crafting and implementing organic video strategies, particularly short-form.
- Capability to autonomously handle full social media operations from planning to analysis.
- Proficiency in social analytics and scheduling tools for monitoring and strategy refinement.
- Strong prioritization in dynamic settings, adapting to disruptions while meeting goals.
- Self-motivated with drive to surpass targets and embrace expanded roles.
- Knowledge of platform insights like Instagram Insights and TikTok Analytics.
- Skill in video editing software such as CapCut, Adobe Premiere, or Final Cut Pro.
- Experience with AI applications for social workflows in ideation, editing, and analysis.
Education
Bachelor’s Degree
Benefits And Growth
- Collaborative culture promoting initiative, experimentation, and professional advancement.
- Emphasis on work-life balance, career progression, and team celebrations.
- Comprehensive health coverage including medical, dental, and vision plans.
- Retirement savings via 401(k) plan.
- Life insurance options (basic, voluntary, and AD&D).
- Generous paid time off for vacation, sick days, and holidays.
- Family leave policies for maternity and paternity.
- Short- and long-term disability benefits.
- Opportunities for training and development.