Senior Manager, Social Media at Graza, Brooklyn, United States

Oversee Graza’s organic social media strategy to increase brand awareness, affinity, and cultural relevance through content, campaigns, and partnerships.

Key Responsibilities

• Lead development of social-first content, series, and campaigns aligned with brand moments and seasonal priorities
• Drive brand awareness and relevance via a content strategy blending entertainment with educational storytelling
• Define monthly priorities across Instagram, TikTok, and new channels while collaborating with the content producer and brand team
• Oversee social content strategy and calendar planning, including owned, brand-collaboration, and influencer content
• Develop and execute larger social-focused brand partnerships
• Partner on episodic and longer-form content series to boost reach and engagement
• Support content concepting, filming, and editing for brand alignment
• Manage publishing across all brand accounts and platforms
• Align social initiatives with influencer partnerships and extend impact across other marketing channels
• Lead social community strategy, partnering with the Community Manager on digital and IRL activations
• Insert Graza into cultural conversations through content, partnerships, and community engagement
• Manage and optimize monthly social content budget aligned with seasonal priorities
• Deliver monthly performance reporting and insights for cross-functional visibility

Qualifications

• 6+ years in social/content/influencer space with at least 2 years in-house at a consumer brand
• Strong point of view on standout social programs and deep understanding of platform engagement drivers
• Experience managing monthly social/content budgets with resourcefulness
• Highly organized and detail-oriented
• Creative yet strategic thinker with the ability to propose and justify big ideas
• Collaborative team player
• Preferred: 1+ year of people management experience
• Preferred: Proficiency in social-native content creation and video editing

Benefits And Growth

• Base salary $120,000–$140,000 annually
• Bonuses and equity may be included
• Fully covered medical, dental, and vision plans
• Flexible paid time off
• Full range of additional benefits