Assistant Marketing Manager, Global Social at Love, Bonito, Singapore City, Singapore

The Assistant Marketing Manager, Global Social, will lead the development and execution of Love, Bonito’s international social media strategy, drive audience growth and engagement on platforms like Instagram, TikTok, and Facebook, serve as the brand’s social guardian, collaborate with regional teams, and optimize performance to support business objectives.

Key Responsibilities

• Develop and implement a comprehensive social media strategy with content planning and storytelling for organic channels including Instagram, TikTok, and Facebook.
• Plan global social media calendars using a consumer-focused, data-informed method.
• Manage daily operations on social platforms, including timely posting and audience engagement.
• Create and execute social content in line with brand guidelines, partnering with creative, copywriting, and regional marketing teams.
• Handle community management by responding to interactions and building audience relationships.
• Coordinate social activations such as IG Lives and giveaways.
• Track, analyze, and report social performance using tools like Falcon IO and Tableau, while testing and refining content, visuals, and copy.
• Build and mentor a compact global social marketing team.
• Oversee the Social Centre of Excellence to guide regional teams toward brand consistency and target achievement.
• Collaborate with headquarters marketing to promote campaigns socially and maintain stakeholder alignment on initiatives.

Qualifications

• Passion for full-funnel growth and strong analytical skills.
• Interest in fashion and women’s consumer products.
• Strategic and systematic thinking with a proactive, hands-on approach.
• Excellent project management, multitasking, and execution capabilities.
• Strong communication and influence skills for internal and external stakeholders.
• Alignment with brand values: People Matter, Go Above & Beyond, Be Bold & Creative, Always Keep It Real, Growth Mindset, We’re Better Together.
• 5+ years in social media management, ideally in fast-paced or global settings with leadership experience.
• Performance-oriented mindset focused on results.
• Creative problem-solving and attention to detail.
• Knowledge of social media trends, digital marketing, and content creation best practices.
• Proficiency in video editing tools like Premiere Pro, Final Cut Pro, or CapCut.
• Comfort on camera, with bonus for photography, videography, and graphic design experience.

Education

Bachelor’s Degree

Benefits And Growth

• Hybrid work arrangement with at least one weekly office visit and flexible hours.
• Comprehensive insurance including clinic visits, dental, and maternity coverage.
• Learning resources such as subscriptions, personal development funds, and dedicated managerial training.
• Friday afternoons off for professional development.
• Generous staff discounts on products.
• Welcome swag, store gift cards, and employee recognition platform.
• Opportunities for impactful growth in a dynamic, collaborative environment emphasizing purpose, excellence, and bold innovation.