Marketing- Advisor, Communications at Porsche Cars GB Ltd, Reading, United Kingdom

Acting as Marketing Advisor, Communications at Porsche Cars GB, manage and deliver brand and product content across digital channels to acquire new customers and sustain loyalty. The role is creative, multi-skilled and detail-focused, supporting the Marketing Communications Manager in shaping and executing social media strategy for the UK market.

Key Responsibilities

• Support the Marketing Communications Manager in developing Porsche Cars GB social media strategy aligned with Porsche AG Germany
• Manage and curate all social media content in partnership with an external agency
• Develop current social media platform strategy and identify future opportunities
• Stay updated on industry trends
• Drive growth and engagement on key local platforms
• Manage the UK content calendar ensuring creativity and alignment with strategic goals
• Build the local content asset library through curation and new content production
• Support the Marketing Communications Manager on paid media campaigns
• Apply strong storytelling to identify relevant brand stories
• Coordinate content publishing with the Marketing Communications Manager
• Measure success with in-depth analysis and optimize platform/channel performance
• Develop content sharing processes with other business functions
• Generate and communicate monthly, quarterly, and annual reports with the external agency
• Deliver live marketing at key events such as Goodwood Festival of Speed and collaborate with global teams
• Support the Retail team with social media and content activities in the Porsche Centre Network
• Manage campaign delivery from briefing to reporting for product launches and brand communications
• Act as brand champion, identifying opportunities to communicate brand purpose and reach new audiences
• Provide daily contact and management of agency partners
• Support national and Centre launch events as needed
• Process POs, invoices, and maintain budget tracking for the Communications team
• Assist with year-end reconciliation and submissions
• Continuously suggest and develop innovative ideas to align Porsche with customer and product market trends

Qualifications

• Proven experience in social media management
• Excellent attention to detail and copywriting/copy-proofing skills
• Ability to manage multiple projects and coordinate with internal and external stakeholders, including senior management and agencies
• Proven digital media buying experience
• Experience within the luxury industry or working on luxury products
• Qualification in Business Studies, Marketing, Sales or other relevant Bachelor Arts degree (desirable)
• Pro-active worker, self-starter and good team player (desirable)
• Knowledge of spoken and written German would be an advantage

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary with annual bonus
• Access to VW sister loan car scheme
• Private medical insurance
• 27 days of annual leave
• Other attractive benefits
• Porsche promotes a culture of diversity and equal opportunities