Global Social & Content Lead at EatClub, Sydney, Australia

Lead EatClub’s international social media and content efforts by developing a dynamic strategy, creating engaging content, and fostering influencer partnerships to enhance brand visibility and drive user growth in the food tech industry.

Key Responsibilities

• Own EatClub’s global social media strategy across all major platforms
• Build and lead a high-volume, high-quality social content engine across platforms and formats
• Define and execute a clear creative vision that makes EatClub culturally relevant, distinctive, and shareable
• Drive organic reach, engagement, and virality, with clear accountability to awareness and demand metrics
• Develop and scale a creator and influencer ecosystem, from seeding to long-term partnerships
• Continuously test content formats, hooks, narratives, and distribution strategies to identify scalable winners
• Use data and platform insights to inform creative decisions, doubling down on what performs
• Partner with Growth to integrate paid amplification and performance loops into social
• Collaborate with Product and Lifecycle to align social with key product moments and feature launches
• Build and manage external partners, creators, and production resources to scale output efficiently
• Establish clear social playbooks and systems that can be deployed market-by-market
• Act as a global brand steward, ensuring consistency while adapting to local cultural nuance

Qualifications

• 6+ years experience in social, content, or creative roles, ideally in consumer tech, marketplaces, or culturally-driven brands
• Proven track record of building or contributing to high-growth, high-engagement social channels
• Strong instincts for culture, trends, and what makes content resonate at scale
• Deep platform expertise across TikTok, Instagram, and emerging channels
• Experience creating content yourself and/or directing creators and production teams
• Data-driven mindset, comfortable using performance metrics to guide creative decisions
• Ability to balance speed and quality, operating at high volume without losing creative edge
• Experience managing agencies, creators, or internal teams
• Strong commercial awareness, understanding how social connects to brand and growth outcomes
• High ownership mindset, bias for action, and comfort operating in ambiguity

Education

Bachelor’s Degree

Benefits And Growth

• Staff discounts to enjoy through EatClub
• High ownership, fast decisions, and direct impact on growth
• Real creative authority to define how the brand shows up across markets
• Build from zero to scale globally across Australia, the UK, and beyond
• Work at the intersection of food, culture, and city life content people naturally engage with