Social Media Strategist (Freelance, Remote) at Digital, Remote in Singapore

A global fintech seeks a freelance Social Media Strategist to drive brand and content initiatives across APAC through strategic planning, platform management, and audience engagement in fast-paced digital settings.

Key Responsibilities

• Develop and execute social media strategies across APAC markets
• Plan and manage content calendars aligned with brand, campaign, and product priorities
• Create platform-specific social strategies for LinkedIn, Instagram, X, TikTok, Facebook, and YouTube
• Collaborate with brand, content, creative, and marketing teams
• Support campaign launches, partnerships, product announcements, and brand storytelling
• Analyse social performance metrics and deliver optimisation recommendations
• Monitor social trends, platform updates, and competitor activity
• Support community engagement and audience growth initiatives
• Coordinate with designers, creators, agencies, and freelancers for asset delivery

Qualifications

• Proven experience in social media strategy, digital marketing, or content strategy
• Strong understanding of social media platforms, audience engagement, and performance metrics
• Experience managing regional or APAC-focused campaigns preferred
• Background in fintech, technology, consumer tech, finance, or high-growth startups
• Ability to balance brand storytelling with performance-driven execution
• Strong copywriting, communication, and stakeholder management skills
• Experience using social analytics, scheduling, and reporting tools
• Comfortable in fast-paced, collaborative, remote environments