Social Media Manager (Insurance) at Digital, Remote in Canada

Lead the full strategy, content creation, and organic growth for TikTok and Instagram profiles of a premium life-insurance professional, shaping a high-end, education-focused personal brand that attracts inbound interest and referrals.

Key Responsibilities

• Build and oversee end-to-end social media strategy for TikTok and Instagram, including content pillars, positioning, and posting cadence.
• Transform client ideas into polished short-form video content including Reels, TikToks, Shorts, graphics, captions, and copy.
• Direct the personal rebrand and establish a cohesive, premium, education-first identity.
• Create accessible, non-salesy educational content on life insurance, family protection, and generational wealth.
• Drive organic account growth to generate community engagement and quality referrals.
• Monitor engagement metrics, prepare performance reports, and iterate on strategy accordingly.

Qualifications

• Demonstrated success in building and scaling TikTok and Instagram accounts with documented results and portfolio.
• Proficiency in short-form video production from ideation through filming and editing.
• Competence in graphic design, copywriting, and caption creation.
• Experience leading personal or founder-led brand initiatives, including rebrands.
• Keen aesthetic judgment for premium, aspirational visuals that avoid mass-market or corporate styles.
• Skill in simplifying complex or educational topics into engaging content; insurance or finance familiarity is an advantage.
• Strong orientation toward organic, community-driven, and referral-based growth rather than paid tactics.
• Flexible, proactive, and collaborative approach with ability to work independently within defined direction.
• Availability aligned with EST working hours.