Social Media Manager at Digital, Remote in United States

Lead complete social media strategy, content creation, and organic growth for TikTok and Instagram, building a premium, education-first personal brand from the ground up for a life insurance agent focused on family and union benefits.

Key Responsibilities

• Develop and execute full social media strategy for TikTok and Instagram, defining content pillars, positioning, and posting cadence.
• Transform client ideas into polished short-form content including Reels, TikToks, Shorts, graphics, captions, and copy.
• Lead personal rebrand and establish a cohesive premium, education-driven identity.
• Create educational content on life insurance, family protection, and generational wealth in an accessible, non-salesy manner.
• Drive organic account growth to generate inbound interest, community engagement, and referrals.
• Monitor engagement, report on performance, and iteratively refine content approach.

Qualifications

• Proven experience building and growing TikTok and Instagram accounts with documented results and portfolio.
• Strong short-form video skills covering ideation, filming direction, and editing.
• Solid graphic design, caption writing, and copywriting abilities.
• Track record building personal or founder-led brands, including successful rebrands.
• Strong aesthetic sense for premium, aspirational, and curated visuals.
• Ability to simplify complex or educational topics into engaging content; familiarity with finance or insurance topics is advantageous.
• Focus on organic, community-driven, and referral-based growth over paid advertising.
• Flexible, proactive, and collaborative; able to follow direction and work independently.