Social Media Specialist at Digital, Remote in Canada

Freelance Social Media Specialist needed to build and manage an end-to-end strategy for TikTok and Instagram, focusing on short-form video content and organic audience growth for a premium, education-first personal brand in the life insurance sector.

Key Responsibilities

• Develop and lead complete social media strategy across TikTok and Instagram from the ground up, including content pillars, positioning, and posting cadence.
• Transform client ideas into polished short-form content, handling production and editing of Reels, TikToks, Shorts, videos, graphics, captions, and copy.
• Lead personal rebrand and create a cohesive, premium, education-first identity that educates on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
• Drive organic growth to generate inbound interest, community engagement, and referrals.
• Monitor engagement, report on performance, and refine strategy based on data.

Qualifications

• Proven experience building and growing TikTok and Instagram accounts with documented results and portfolio.
• Strong skills in short-form video ideation, filming direction, and editing.
• Solid capabilities in graphic design, caption writing, and copywriting.
• Track record in building or rebranding personal or founder-led brands.
• Eye for premium, aspirational aesthetics that feel curated and high-end.
• Ability to simplify educational or complex topics and make them engaging; finance or insurance familiarity is advantageous.
• Experience with organic, community, and referral-led growth approaches rather than paid marketing.
• Flexible, proactive, and collaborative attitude with the ability to work independently within EST working hours.