Social Media Manager for DTC Company (US-Based, Remote) at Paired, Remote in Canada - 28 Mar

Seeking a dynamic Social Media Manager to lead organic social strategies for a direct-to-consumer company, emphasizing content scalability, athlete collaborations, and revenue-driving conversions via platforms like Instagram and TikTok.

Key Responsibilities

• Develop and implement scalable content strategies, including viral audits and Figma-based planning.
• Oversee daily content publishing, creator collaborations, and weekly experimental formats.
• Design and refine Manychat flows, auto-DMs, and user segmentation for conversion optimization.
• Integrate athletes into KPI-aligned initiatives to enhance content output and ROI tracking.
• Monitor KPIs through spreadsheets and deliver performance insights in executive discussions.

Qualifications

• 3-5 years in social media management for DTC, ecommerce, or consumer brands.
• Track record of expanding Instagram, TikTok, and short-form video audiences.
• Expertise in partnering with UGC creators and influencers.
• Proficiency in short-form content tactics like hooks, narratives, and viewer retention.
• Skill in crafting monthly content plans and campaign executions.
• Adept at evaluating metrics such as engagement, watch time, saves, shares, and CTR.
• Capability to spot successful formats and pivot rapidly.
• Experience coordinating with paid media for organic-to-ad transitions.
• Strong abilities in copywriting, storytelling, and simplifying complex ideas.
• Consistency in upholding brand voice across channels.
• Proficiency in guiding creative teams with precise feedback.

Education

Bachelor’s Degree

Benefits And Growth

• Full-time position
• Competitive USD salary
• Remote work flexibility from any location