Creative Strategist at Workhorse Innovation LLC, Remote in United States

Seeking a full-time Creative Strategist to oversee comprehensive creative production for paid social advertising on various platforms, managing everything from initial ideas to final rollout, including scriptwriting, talent coordination, video editing, and performance evaluation to enhance strategies continually, while handling client UGC and remix outputs monthly.

Key Responsibilities

• Formulate effective creative plans for paid social platforms by studying high-impact ad trends, hooks, and styles.
• Draft scripts and briefs that match campaign goals and audience data, working with media specialists to adapt performance insights into fresh concepts.
• Explore content themes and assemble mood boards to diversify creative approaches.
• Identify, instruct, and oversee UGC creators and performers, guiding shoots with input on style, rhythm, and narrative.
• Sustain a steady flow of premium content for testing and distribution, including leading on-location productions.
• Coordinate, assess, and finalize materials from external designers, creators, and firms.
• Process and refine UGC videos from unedited clips to optimized versions, testing elements like openings, text, speed, and imagery to boost interaction and sales.
• Generate personal content as needed for specific campaigns.
• Evaluate creative results in paid and organic settings to spot successful elements.
• Document insights and suggestions for continuous testing and strategy adjustments based on data, external influences, consumer trends, and objectives.
• Establish efficient creative frameworks, such as asset repositories, labeling standards, and process guides.
• Collaborate with teams in media buying, client services, and design for seamless implementation.
• Oversee freelance video specialists or producers as the organization expands.
• Publish leading agency material on social media quarterly.
• Attend client discussions every two weeks or monthly to stay informed on account updates.
• Participate in designated client Slack channels.
• Adapt flexibly to emerging organizational needs by assuming additional duties.

Education

Bachelor’s Degree