Social Media Manager at Softheon, Remote in United States

Seeking an experienced Social Media Manager to lead both organic and paid efforts across three distinct B2B brands in a remote-first setting. The role owns strategy, content creation, community engagement, campaign execution, and performance analysis for LinkedIn, YouTube, Reddit, and additional platforms.

Key Responsibilities

• Develop and execute comprehensive social media strategies tailored to distinct brand audiences and business goals
• Own the content calendar, create daily posts, and manage publishing across platforms
• Lead both organic and paid social campaigns to drive awareness, engagement, and conversions
• Create, edit, and publish content including copy, visuals, and short-form video while maintaining brand consistency
• Manage executive social media presence to support thought leadership
• Engage with followers, build community, and provide social coverage for events and live posting
• Write and distribute LinkedIn and company newsletters across social and email channels
• Collaborate with Content, Creative, Product, Marketing, and Sales teams on aligned campaigns
• Conduct market and competitor research, track KPIs, and optimize performance based on data insights
• Provide guidance and mentorship within the team, support hiring processes, and help shape company culture
• Handle on-call duties during peak periods and complete required travel (approximately 10–15%)

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent experience
• 3–5 years managing social media accounts including LinkedIn, Facebook, X (YouTube, Reddit, Instagram a plus)
• Proven success growing engagement, reach, and brand awareness via organic and paid strategies; B2B/Insurtech/SaaS background preferred
• Experience with AI tools for content creation and efficiency; paid social campaign experience required
• Proficiency in social media tools, analytics platforms, and best practices; ability to translate data into insights
• Strong writing, editing, and communication skills across formats; project management and presentation capabilities
• Basic design and video skills; comfort managing senior leadership social presence preferred
• Working knowledge of HubSpot, Canva, Microsoft Suite, and other AI tools required
• Must reside in Eastern or Central time zone; availability for twice-yearly in-person HQ visits

Benefits And Growth

• Base salary $76,000–$90,000 plus equity (when applicable), variable/incentive compensation
• One-time home office stipend; monthly wellness and internet stipends
• Comprehensive health, vision, and dental coverage for employee and dependents; 401K with immediate match
• 15 days discretionary PTO plus 9 paid holidays; parental leave, disability/life insurance, EAP
• Referral bonuses, discretionary/spot bonuses, and professional development opportunities