Hiring a Social Media Specialist to build and grow multi-platform presence for a plumbing company with 13 locations, focusing on consumer-driven strategy, content creation, and measurable results.
Key Responsibilities
- Develop and execute content calendars across Facebook, Instagram, TikTok, YouTube Shorts, Reddit, Nextdoor, and Facebook Groups aligned with marketing goals and seasonal demand
- Create posts, stories, reels, and short-form video content that resonates with homeowners and drives real engagement
- Write human-sounding captions and repurpose content across platforms to maximize reach
- Manage 15 location-specific Facebook and Instagram accounts while building presence on TikTok, YouTube, Reddit, Nextdoor, and Facebook Groups
- Edit short-form video and coordinate with field teams on before/after footage, testimonials, and day-in-the-life content
- Design graphics, visuals, and assets for posts and promotions
- Respond to comments, DMs, and reviews promptly; monitor brand mentions and convert interactions into shareable content
- Track performance metrics and deliver weekly and monthly reports, using insights to guide content decisions
Qualifications
- 2+ years managing business social media accounts with demonstrated KPIs
- Strong understanding of consumer psychology and scroll-stopping content
- Experience managing multiple brand or location accounts simultaneously
- Proficiency in Facebook, Instagram, TikTok, and YouTube
- Strong copywriting skills focused on engagement
- Experience with scheduling tools such as Hootsuite, Sprout Social, or Later
- Basic video editing skills with CapCut, Adobe Premiere Rush, or similar
- Good eye for visual content and basic design sense
- Comfortable analyzing performance data to extract actionable insights
- Self-directed with initiative to propose ideas and strategies
Education
Unspecified
Benefits And Growth
- Remote position open only to candidates residing in LATAM countries
- Working hours: 9:00 AM – 5:00 PM PST
- Salary: $1,400 USD per month as an Independent Contractor
- Resumes must be submitted in English