Create and manage bilingual social media content and community engagement to support brand growth and audience connection for a New Jersey-based immigration law firm.
Key Responsibilities
- Plan, schedule, and publish content on Instagram, Facebook, TikTok, LinkedIn, and YouTube using Meta Business Suite and TikTok Studio, maintaining a 14-day advance schedule aligned with brand voice.
- Design and implement multichannel content strategy across social, web, and digital channels to drive conversions, loyalty, and digital reputation.
- Lead content ideation, documenting format, references, target platforms, and guidelines while tracking concepts from concept to publication.
- Analyze trends, audience behavior, competitors, and best practices on a bi-weekly basis to inform high-impact content recommendations.
- Coordinate with the creative team to meet editorial deadlines and escalate delays when needed.
- Monitor platform metrics, produce bi-weekly comparative reports, and apply data-driven improvements.
- Stay updated on platform features, algorithms, and trends, sharing insights with the team.
Qualifications
- Minimum 2 years experience in social media and digital community management.
- Bilingual in English and Spanish.
- Proficiency with Meta Business Suite, Hootsuite, Google Analytics, and similar tools.
- Strong writing, storytelling, and digital communication abilities.
- Analytical skills to track results and recommend data-informed optimizations.
- Strong organization and time-management to handle multiple projects and deadlines.
Benefits And Growth
- Competitive hourly compensation of $8–$12 USD based on experience.
- Ongoing professional development and career advancement opportunities.
- Dynamic and challenging work environment with recognition and rewards.
- Paid Time Off after twelve months.
- Opportunity to contribute meaningfully to clients pursuing U.S. legal status.