Social Media Manager at Unpack Holdings Limited, Remote in Mexico

We’re seeking a Social Media Manager who gets internet culture, gaming communities, and how to create content people actually engage with. The role focuses on keeping the brand relevant, entertaining, and conversational across platforms by shaping voice, reacting quickly to trends, and building authentic audience connections.

Key Responsibilities

• Manage day-to-day content publishing and community engagement across social media channels
• Create engaging content including posts, memes, short-form videos, graphics, announcements, and reactive content tailored to each platform
• Monitor internet culture, gaming communities, creator ecosystems, and social trends to spot timely content opportunities
• Interact with followers, creators, and community members in an authentic, human way aligned with brand voice
• Help evolve and maintain a distinct, recognizable, approachable, entertaining, and community-driven brand voice
• Track content performance and identify ways to improve engagement, reach, and audience growth
• Partner with marketing, community, product, and design teams to support launches, announcements, campaigns, and creator initiatives

Qualifications

• Deep understanding of internet culture, platform mechanics, trends, memes, and cultural moments
• Strong writing skills for engaging, conversational, platform-native content
• Experience creating social media content for brands, communities, creators, personal projects, or online audiences
• Creativity and adaptability to quickly generate ideas, experiment with formats, and adjust based on audience feedback
• Community-oriented mindset with ability to build authentic engagement
• Organizational skills to manage multiple content streams, campaigns, and priorities simultaneously
• Nice to have: experience in gaming, esports, creator ecosystems, or online communities; short-form video creation experience; familiarity with Discord, X, TikTok, Instagram, Twitch, YouTube; basic experience with Canva, CapCut, Figma, Photoshop, Premiere Pro; familiarity with Web3 communities; personal audience-building experience

Benefits And Growth

• Extreme creative freedom with minimal corporate red tape
• Massive distribution on a global stage reaching thousands of active users daily
• Fast-paced culture of momentum focused on continuous learning and testing new content formats
• High-growth upside with clear runway to lead the entire media function for those who consistently capture attention and scale audience footprint