Social Media Executive at Releaf, Remote in United Kingdom

Releaf Dispensary Ltd, a prominent UK-based medical cannabis clinic, is seeking an energetic Social Media Executive to independently manage and expand their social media presence, emphasizing content development, audience interaction, and analytics in a regulated healthcare environment.

Key Responsibilities

• Manage daily operations of social channels on Instagram, Facebook, TikTok, X, Substack, and YouTube for UK and Germany markets, including planning, approval, and timely publishing.
• Generate innovative content ideas by monitoring platform trends and aligning them with the brand’s voice and target audience.
• Organize and execute content production sessions, including briefing participants, managing logistics, and ensuring materials align with brand standards.
• Craft engaging captions, scripts, and posts tailored to each platform and audience segment.
• Collaborate with the Community Manager to monitor and respond to interactions on platforms, adhering to brand protocols to enhance trust and engagement.
• Monitor and analyze key performance indicators weekly and monthly, delivering reports with insights, trends, and strategic recommendations, including weekly metrics on followers, engagement, reach, and content plans.
• Partner with Content & Ecommerce, design, and other teams to integrate social efforts with broader marketing initiatives and business goals.

Qualifications

• Proactive and creative mindset with ownership of social channels.
• Confident, self-motivated professional skilled in rapid execution and audience building in regulated sectors.
• At least 2 years of professional experience managing social media across multiple platforms, with proven growth in engaged communities.
• Desirable background in healthcare, wellness, or regulated industries.

Benefits And Growth

• Life insurance.
• Private health coverage.
• Employee Assistance Programme.
• Structured career development opportunities.
• Enhanced holiday entitlement.
• Remote-first work model offering flexibility and autonomy, with periodic in-person team interactions.
• Must be UK-based.