Social Media & Partnership Manager at Lively Root, Remote in United States

Seeking a dynamic Social Media & Partnership Manager to lead the online presence for two vibrant plant brands at a expanding horticulture startup. This position involves crafting strategies, generating engaging content, nurturing communities, and cultivating influencer and media partnerships while maintaining distinct brand identities.

Key Responsibilities

• Oversee social media platforms including Instagram, TikTok, Meta, Pinterest, and Twitter/X, handling strategy development, content production, scheduling, and analytics reporting.
• Produce video content from ideation and filming to editing and distribution.
• Design content calendars that align with marketing campaigns, seasonal themes, and company objectives.
• Stay abreast of social trends and platform evolutions to ensure content remains innovative and engaging.
• Interact with community members by promptly addressing comments, messages, and mentions in an authentic, brand-consistent manner.
• Cultivate genuine connections with followers to enhance brand loyalty and community spirit.
• Source, evaluate, and oversee influencer collaborations, including gifting programs, content deliverables, and performance evaluation.
• Pursue opportunities for brand partnerships to boost visibility and expansion.
• Organize and implement social media giveaways from planning through execution.
• Assist PR activities such as media outreach, product distribution, and relationship building.
• Partner with internal teams on visual asset production like photoshoots.
• Maintain an organized repository for brand assets including images, videos, and designs.
• Analyze social metrics and deliver insights to guide future strategies.

Qualifications

• At least five years in social media management, content development, or comparable marketing positions, with experience from brands or agencies.
• Deep expertise in key social networks and strategies for optimizing content performance.
• Practical proficiency in video production and editing, including directing shoots and creating short-form videos like reels and TikToks.
• Background in orchestrating influencer initiatives and community interaction efforts.
• Demonstrated capacity to handle multiple brands concurrently, preserving unique tones and visual styles.
• Adaptability in uncertain, high-velocity startup settings with evolving priorities.
• Excellent writing abilities paired with a keen sense for visuals and brand-aligned design.
• Familiarity with tools such as Later, Canva, Adobe or Figma, Asana, or equivalents is advantageous.
• Proficiency in data analysis to interpret metrics and enhance decision-making.

Education

Bachelor’s Degree

Benefits And Growth

• Full accountability for social strategies across two evolving consumer brands, offering opportunities for innovation and personal impact.
• Collaborative environment in a compact team where contributions are recognized and ideas are valued.
• Attractive compensation package including standard benefits.
• Completely remote work flexibility from any location.