Social Media Manager for DTC Company (US-Based, Remote) at Paired, Remote in United States

Lead social media efforts for a DTC oral health brand by building a scalable content system that drives awareness, trust, and revenue across TikTok, Instagram, and YouTube Shorts.

Key Responsibilities

• Develop and execute a multi-platform social strategy aligned with product launches and campaigns.
• Manage daily posting, scheduling, engagement, and optimization while turning performance data into content adjustments.
• Define and maintain brand voice, translating complex science into clear, relatable messaging.
• Design and scale a structured creator and influencer program with performance-focused briefs.
• Collaborate with paid media to identify and convert winning organic creatives into ads.
• Build and manage the social team, creating SOPs, workflows, and training materials.

Qualifications

• 3–5 years managing social media for DTC, ecommerce, or consumer brands.
• Proven success growing Instagram, TikTok, and short-form video platforms.
• Experience developing and managing UGC creators and influencer programs.
• Strong grasp of short-form content strategy including hooks, storytelling, and retention.
• Skilled at building monthly content calendars and executing campaign launches.
• Comfortable analyzing social metrics such as engagement rate, watch time, saves, shares, and CTR.
• Ability to spot winning formats and iterate rapidly based on performance.
• Experience partnering with paid media teams to scale organic winners into ads.
• Excellent copywriting, storytelling, and brand-voice consistency skills.
• Capable of translating complex topics into engaging content and providing creative direction.

Education

Bachelor’s Degree

Benefits And Growth

• Full-time remote position.
• Competitive salary paid in USD.
• Work from anywhere.