Direct Response Copywriter (Facebook Ads) at AI Acquisition, Remote in United Kingdom

Join a high-growth AI education company as a Direct Response Copywriter focused on creating compelling Facebook ad copy to drive customer acquisition and sales through performance marketing initiatives.

Key Responsibilities

• Write batches of Facebook/Meta video ad scripts
• Generate multiple hooks and angles per offer
• Pressure-test claims, positioning, proof, and CTA logic
• Review and rewrite existing ads quickly
• Support split-testing across hooks, leads, and framings
• Improve language in adjacent assets like landing pages, VSL sections, decks, and CTA tests
• Collaborate with the media and creative team to ensure scripts are practical for production

Qualifications

• 3+ years writing direct-response copy in performance-marketing settings
• Experience with Facebook/Meta video ads that have run successfully
• Proficiency in hooks, pattern interrupts, proof, objection handling, and CTA logic
• Ability to write clearly, quickly, and with strong commercial instinct
• Skill in explaining potential effectiveness of copy before testing
• High fluency in English
• Strong signals: Experience with info-products, coaching, education, agency services, trading, SaaS, or high-ticket offers; maintenance of swipe files, hook libraries, angle documents, and writing processes; effective use of AI for research, ideation, iteration, and formatting; natural detection of logical contradictions; improvements to landing pages, sales pages, VSLs, or decks beyond mere editing; reputation as sharp, fast, and commercially effective

Education

Bachelor’s Degree

Benefits And Growth

• Competitive senior-level compensation adjusted for location
• Fully remote work arrangement
• High-volume testing environment with substantial ad spend
• Direct access to operators, offers, performance feedback, and customer data
• Significant growth potential for indispensable contributors