Social Media Manager at TRUFF, Remote in United States

TRUFF seeks a creative Social Media Manager to lead and rebuild the brand’s digital presence from the ground up across Instagram, TikTok, Meta, YouTube and additional platforms, owning strategy, content creation, and creator partnerships while working directly with founders.

Key Responsibilities

• Own social strategy, content planning, day-to-day execution and performance across all platforms
• Develop and maintain a content calendar exploring multiple creative angles and product usage occasions
• Produce original short-form video, Reels, long-form YouTube, Stories and static content with platform-specific optimization
• Create content that drives trial, repeat purchase and everyday usage
• Rebuild and expand relationships with creators, food personalities, chefs and influencers, leading organic product seeding
• Partner with chefs and culinary creators to generate authentic recipe and usage content
• Collaborate with e-comm on paid amplification of creator content while preserving authentic voice
• Concept and produce content hands-on, including shooting, editing and delivering assets
• Develop creative frameworks for each product line across organic and paid channels
• Re-engage the Facebook VIP community and maintain active presence in comments, DMs and conversations
• Support brand collaborations, PR moments and product launches to align social presence
• Track performance metrics and deliver regular insights with clear takeaways to leadership
• Identify high-performing organic content for potential paid amplification

Qualifications

• 3-6 years social media and content experience at a consumer brand, food & beverage company, or creative agency
• Strong portfolio demonstrating range, creativity and understanding of platform performance across Instagram, TikTok, YouTube and Meta
• Hands-on video production skills with ability to shoot, edit and deliver content independently
• Track record of building genuine relationships with creators and talent in food and lifestyle
• Current knowledge of platform algorithms, trends and content formats
• Experience thriving in fast-paced environments with limited resources
• Familiarity with social analytics, scheduling tools and data interpretation
• Genuine passion for food, cooking and flavor
• Comfort working directly with founders and leadership

Benefits And Growth

• Competitive salary
• Performance bonus
• Equity
• Comprehensive health, dental, vision and life insurance
• 401(k) with 3% company match
• Generous PTO, sick time, holidays and parental leave
• Wellness, internet and cell phone stipends
• Company-provided laptop
• Direct founder access and real ownership in rebuilding the brand’s digital presence