Social Media Manager - REMOTE - AP008 at Pearl, Remote in Mexico

The Social Media Manager leads the development, implementation, and refinement of social media initiatives to boost brand visibility, user interaction, and commercial outcomes. This position integrates imaginative narrative techniques with analytical evaluation, including oversight of content schedules, creation of superior visuals and text, community interaction, and performance enhancement on diverse platforms.

Key Responsibilities

• Develop and implement social media plans that align with organizational branding and objectives
• Generate original materials for platforms like Instagram, Facebook, LinkedIn, TikTok, Pinterest, and X/Twitter, including brief videos, images, endorsements, and narrative visuals
• Oversee content schedules to maintain regular postings
• Craft tailored text for each platform that embodies the brand’s identity and encourages interaction
• Utilize tools such as Canva, CapCut, or Adobe software to design and modify content
• Uphold uniform aesthetic and communication guidelines across all materials
• Tailor content to suit platform algorithms and optimal practices
• Observe and reply to user comments, direct messages, and references in a timely manner
• Cultivate supportive and interactive online groups
• Handle user feedback, content oversight, and interactions consistent with brand standards
• Identify valuable leads from interactions and direct them to appropriate channels
• Nurture connections with audience members, supporters, and collaborators
• Manage online communities including groups or discussion areas
• Monitor key metrics such as interaction rates, audience expansion, click-throughs, and sales conversions
• Compile periodic reports featuring data analysis and strategic suggestions
• Employ analysis software to evaluate effectiveness and return on investment
• Perform tests on content variations, posting times, and communications
• Detect successful content types and apply those learnings
• Adjust approaches based on observed patterns and results
• Keep abreast of platform changes, functionalities, and industry standards
• Track competitor activities and sector developments
• Propose innovative content styles, channels, or trials
• Enhance profile setups to improve visibility and user conversion
• Adhere to platform rules and internal guidelines
• Partner with marketing, sales, and product groups to integrate social activities
• Gather and share internal resources for genuine narratives
• Synchronize social initiatives with promotional events, product releases, and projects
• Assist in paid advertising on social media as required
• Provide audience data to guide overall marketing efforts

Qualifications

• 1-3+ years in social media oversight, online marketing, or content development
• Demonstrated ability handling several social platforms at once
• Portfolio showcasing effective content creation and quantifiable achievements
• Fluent or advanced English skills in writing and speaking
• Expertise in visual narratives and persuasive writing
• Capacity to modify communication style for different platforms and demographics
• Practical knowledge of primary social networks
• Skill with design tools like Canva, CapCut, or equivalents
• Understanding of reporting and planning software
• Organized approach with strong time management
• Reliance on data for choices
• Adaptability to remote work with time zone alignment to EST/PST
• 5+ years in social media or digital marketing (preferred)
• Background in sponsored social promotions (preferred)
• Expertise in sophisticated video editing or animated graphics (preferred)
• Prior involvement in community development or brand introductions (preferred)
• Familiarity with search engine optimization or content enhancement (preferred)

Benefits And Growth

• Salary competitive based on expertise and capabilities
• Fully remote position allowing work from any location
• Paid time off provided per company guidelines
• Mentoring from international sector experts
• Resources for ongoing professional advancement
• Opportunities to network with global teams
• Health insurance coverage available in the Philippines after three months for full-time roles