Social Media Manager at Lago, Remote in Mexico

The Social Media Manager oversees and expands B2B content on LinkedIn, including ghostwriting for C-Suite executives, creating long-form thought leadership pieces for the company page, and collaborating across teams to align content with business objectives, emphasizing creative storytelling and B2B strategy.

Key Responsibilities

• Ghostwrite authentic, voice-matched LinkedIn content for C-Suite executives to enhance personal branding and industry authority
• Develop and publish long-form content for the company LinkedIn page to boost brand awareness and B2B audience engagement
• Build and manage a content calendar consistent with company goals and go-to-market priorities
• Coordinate with department leads to identify topics, expertise, and timely subjects for the content pipeline
• Monitor LinkedIn performance metrics and use insights to optimize content strategy and posting schedule
• Maintain brand voice consistency across all LinkedIn content for executives and the company
• Keep up with LinkedIn best practices, algorithm updates, and B2B content trends
• Handle other assigned duties

Qualifications

• Bachelor’s Degree in Marketing, Communications, Journalism, or related field preferred
• 1+ years of experience in B2B content marketing or social media management, focused on LinkedIn
• Proven ghostwriting skills in capturing and adapting tone and voice for various personalities
• Strong written communication abilities to simplify complex ideas into engaging content
• Self-motivated with excellent organizational skills for independent management of multiple content streams
• Knowledge of LinkedIn content formats, best practices, and engagement tactics
• Basic proficiency in content analytics and performance monitoring
• Experience in SaaS, tech, or startup writing environments preferred
• Familiarity with Google Docs, Sheets, or equivalent productivity tools

Benefits And Growth

• Remote Work: Work from anywhere with a global team emphasizing work-life balance
• Growth Opportunities: Influence your role and advance within the organization
• Innovative Culture: Collaborate with a data-driven team tackling challenges in a dynamic market