Social Media & Content Manager at Westside Build LLC, Santa Monica, United States

Mid-senior marketing position responsible for building and executing the social and content strategy that strengthens brand visibility and connects the company’s mission with homeowners and the community.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across Instagram, LinkedIn, TikTok, YouTube and emerging platforms.
• Create, produce and schedule daily content including job-site photography, video walkthroughs, design reveals, time-lapses and behind-the-scenes stories.
• Collaborate with architecture, design and construction teams to translate technical milestones into engaging narratives.
• Manage community engagement by responding to comments, DMs and mentions with a consistent brand voice.
• Build and maintain an editorial content calendar aligned with project milestones, announcements and industry moments.
• Track performance analytics (reach, engagement, growth, lead attribution) and continuously optimize based on insights.
• Develop relationships with local influencers, media outlets and brand partners in construction, architecture and home design.
• Support recruiting and employer branding by showcasing company culture and innovative building practices.
• Stay current on social media trends, algorithm changes and best practices in construction and real estate.
• Oversee paid social campaigns in coordination with external marketing or agency partners.
• Collaborate with business development and project stakeholders to ensure content accuracy and approval workflows.

Qualifications

• 3–7 years of social media management experience.
• 2+ years of social media or marketing experience within the construction industry.
• Hands-on experience managing brand social accounts on Instagram, TikTok and YouTube.
• Proficiency with Adobe Premiere, Photoshop, CapCut, Canva and Final Cut Pro.
• Experience managing paid social ads alongside organic content.
• Ability to produce weekly KPI and performance reports.
• Experience with content approval workflows and stakeholder collaboration.
• Existing network within LA’s architecture, design or real estate communities.
• English proficiency and U.S. work authorization.
• Preferred: Bachelor’s degree in Marketing or Communications.
• Preferred: Familiarity with 3D rendering, digital twins or construction tech (Revit, BIM).
• Preferred: Basic graphic design skills (Canva, Figma, Adobe Creative Suite).
• Preferred: Photography skills with DSLR or mirrorless camera setup.

Education

Bachelor’s Degree

Benefits And Growth

• Salary: $75,000 – $95,000 depending on experience.
• Opportunity to shape brand identity and social presence from the ground up.
• Health, dental and vision insurance.
• Paid time off.
• Retirement plan options.
• Primarily in-office role (4 days on-site, 1 day remote).