Digital Marketer at Pacific Health Group, San Diego, United States

Develop and execute comprehensive digital marketing strategies to promote healthcare initiatives, boost brand visibility, and foster community engagement via social media, email, paid ads, and website enhancements.

Key Responsibilities

• Develop and manage multi-channel digital campaigns across social, search, email, and display to enhance brand awareness and engagement, including creating aligned campaign calendars.
• Plan and execute traditional offline marketing efforts such as print ads, radio, direct mail, and community placements, while developing promotional materials and coordinating with media vendors.
• Write, edit, and publish content for social platforms, emails, and websites, collaborating on visuals and maintaining consistent brand voice.
• Oversee social media operations on platforms like Facebook, Instagram, and LinkedIn, including posting, engagement strategies, and timely responses to interactions.
• Track and analyze KPIs for campaigns, perform A/B testing, and provide data-driven recommendations to optimize reach, conversions, and ROI.
• Optimize website content for SEO, collaborate with developers for user-friendly updates, and maintain landing pages aligned with marketing objectives.

Qualifications

• 3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.
• Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
• Proficiency with email marketing tools like Mailchimp and Constant Contact, and social media platforms like Hootsuite and Buffer.
• Strong writing and editing skills for digital content.
• Working knowledge of SEO best practices and Google Analytics.
• Ability to interpret data and make data-driven marketing decisions.
• Familiarity with graphic design tools like Canva and Adobe Creative Suite is a plus.

Education

Bachelor’s Degree

Benefits And Growth

• Annual pay range of $70,400–$78,800.
• 160 hours of paid time off and 12 paid holidays, including birthday and floating holiday.
• 4 paid volunteer hours per month and bereavement leave.
• 90% employer-paid employee-only medical benefits, flexible spending account, short-term and long-term disability, AD&D, and employee assistance program.
• 401(k) with company match and monthly stipend.
• Opportunities for professional development and internal growth.
• Employee discounts, quarterly in-person events, and a supportive, inclusive culture.