Digital Marketing Manager at Cupix, Round Rock, United States

Digital Marketing Manager role focused on leading social media strategy, content creation, campaign optimization, press communications, market research, tool audits, and event coordination for a fast-growing VC-backed SaaS startup in the 3D digital twin space.

Key Responsibilities

• Develop and direct the company’s social media strategy to improve engagement and brand visibility via campaigns, content, and community management.
• Track, analyze, and optimize performance across digital channels to increase audience awareness and engagement.
• Write compelling press releases for company news, product launches, and public communications.
• Perform market and user research to spot trends, extract insights, and conduct competitive analysis.
• Audit third-party marketing tools for effectiveness, compliance, and strategic fit.
• Plan and execute trade show participation including pre- and post-event marketing to maximize ROI.
• Attend a minimum of 10 US industry events, conferences, or trade shows annually.

Qualifications

• Master’s degree or equivalent in Marketing, Business Administration, or a closely related field.
• 6 months of experience in the tech industry.
• 6 months of hands-on experience in each of the following areas: social media strategy and community management, digital campaign tracking and optimization, press release creation, market and competitive research, marketing tool audits, and trade show coordination.

Education

Master’s Degree

Benefits And Growth

• Medical, dental, and vision insurance options plus life, accident, and critical illness coverage.
• Flexible PTO, sick leave, short- and long-term disability, paid holidays, and birthday day off.
• $50 monthly phone/internet stipend, 401(k), paid parental leave, HSA/FSA, and EAP.
• Hybrid schedule: 3 days per week at HQ in Round Rock, TX with telecommuting allowed within commuting distance.