Social Media Manager at Silencer Shop, Leander, United States

The Social Media Manager will lead content strategy and execution across platforms like Instagram, TikTok, and YouTube for Silencer Shop, crafting engaging narratives that promote products, education, lifestyle, and Second Amendment advocacy while fostering community interaction.

Key Responsibilities

• Manage daily operations of social channels including Instagram, YouTube, Facebook, X, and TikTok, while developing a unified content calendar covering products, education, lifestyle, and advocacy topics.
• Craft compelling captions customized for each platform, incorporating hooks, hashtags, calls-to-action, and thumbnails, and oversee influencer content to ensure brand alignment and compliance.
• Develop and produce platform-specific content such as posts, videos, memes, and carousels focused on products, events, and lifestyle, collaborating with creative teams and capturing on-site media as needed.
• Interact with audience through comments, messages, and mentions to build positive, engaging communities centered on firearms, responding to feedback and challenges with professionalism and humor.
• Monitor key performance indicators like reach, engagement, growth, click-through rates, and conversions, conducting tests and experiments to refine strategies and report insights.
• Collaborate with marketing, ecommerce, and creative departments to integrate social efforts with broader campaigns, providing input on planning and maximizing content consistency.

Qualifications

• 3-5 years of social media management experience for brands or creators, with preference for firearms or outdoor sectors.
• Proficiency in copywriting, storytelling, design, and timing for effective content.
• Familiarity with firearms and safety practices, with training available if necessary.
• Excellent communication abilities, capable of independent and team-based work.
• Knowledge of tools like Meta Business Suite, Hootsuite, Dash Social for management, and CapCut, Premiere for editing.
• Strong organizational skills and ability to handle multiple deadlines in a dynamic setting.
• Creative mindset and humor suited to a fast-paced, innovative environment.

Education

Bachelor’s Degree

Benefits And Growth

• Supportive team environment emphasizing open feedback, respect, and light-hearted interactions.
• Autonomy to pursue bold, creative ideas without rigid corporate constraints.
• Opportunity to contribute to a meaningful mission simplifying access to silencers.
• Ability to channel personal interest in firearms into a rewarding professional role.