Paid Social Specialist at Richard Harris Law Firm, Las Vegas, United States

Professional tasked with overseeing and refining performance-oriented digital campaigns to drive legal leads and case acquisitions, emphasizing expertise in paid social media, targeted strategies, optimization techniques, and analytical evaluation within dynamic settings.

Key Responsibilities

• Plan, execute, and optimize paid digital campaigns across Meta, TikTok, YouTube, Google Ads, Paid Search, Display, and emerging platforms to generate incremental leads and signed cases for the firm.
• Build and manage full funnel paid social strategies to increase leads and signed cases.
• Manage creative briefs, collaborate with designers and content producers, and A/B test messaging and visuals.
• Analyze performance trends, deliver weekly and monthly reporting, and recommend optimizations.
• Integrate 1st-party data into platforms where applicable.
• Coordinate landing page and tracking needs with internal teams.
• Stay current on legal advertising best practices, compliance, and platform policies.
• Evaluate opportunities for new channels and manage testing and learning projects.
• Support budgeting, pacing, forecasting, and annual planning.
• Collaborate across the marketing department, supporting firm’s lead generation and case sign up goals.
• Conduct quarterly competitive analysis and find new learnings and insights.
• Regularly test ads and conversion funnels to ensure all tech and setups are functioning correctly.
• Participate in occasional marketing events as needed.
• Other duties as assigned.

Qualifications

• 5+ years of paid social experience (legal industry preferred).
• Demonstrated success generating high-intent leads and driving lower-funnel conversions on paid social and other non-search digital channels.
• Expertise in Meta Ads Manager, TikTok Ads Manager, YouTube Campaigns, and Reddit.
• Ability to work collaboratively across creative and intake.
• Manage and analyze all data and analytics for each channel.
• Excellent communication, organization, and attention to detail.
• Deep understanding of lead generation.
• Experience with AI content development and AI optimization tools.
• Proven experience developing reporting and analytics, data-driven decision making, and platform optimizations.
• Preferred: Meta Ads, Google Ads, and TikTok Ads certifications.
• Preferred: Bachelor’s degree in marketing, advertising, communications, or other relevant fields.
• Preferred: Bilingual (English/Spanish) is a plus.
• Preferred: Experience in personal injury, legal lead generation, or lead generation in other industries like home services, financial services, or insurance.
• Preferred: Experience generating AI content and ads.
• Preferred: Strong organizational, communication, and project management skills.
• Preferred: Ability to support occasional marketing events on weekends or evenings as needed in exchange for flex time.

Benefits And Growth

• Medical
• Dental
• Vision
• Life Insurance
• STD
• LTD
• Accident
• Critical Illness
• Hospital Indemnity
• Identity Theft Insurance
• PTO
• Paid Holidays