Paid Social Specialist at Block LLP, Burbank, United States

Join Block LLP as a Paid Social Specialist to spearhead paid acquisition efforts across multiple practice areas, managing over $100K in monthly spend mainly on Meta, in collaboration with the Director of Marketing and leadership team for full-cycle media buying, creative development, and optimization.

Key Responsibilities

• Develop ad concepts targeting plaintiff pain points and emotional triggers for conversion in legal markets
• Write scripts and hooks for video and static ads in English and Spanish
• Direct internal or external production resources to execute creative ideas
• Launch and manage structured tests in Meta Ads Manager with defined hypotheses
• Scale successful campaigns methodically based on performance data
• Optimize campaigns using key metrics tied to business results
• Build repeatable systems, dashboards, and automate operations with AI
• Manage full Meta ad account including structure, audiences, creative, and budgets
• Handle Google Ads encompassing LSA, Search, and Display
• Oversee entire creative pipeline from concept to iteration
• Implement attribution and reporting via HubSpot or equivalent, linking to outcomes
• Execute English and Spanish campaigns for Southern California markets
• Provide weekly reports to leadership on results and plans
• Ensure compliance with platform regulations and stay updated on changes
• Utilize AI for creative, scripting, management, reporting, and automation

Qualifications

• 3+ years hands-on media buying with significant spend in high-CPL lead generation
• Legal advertising experience preferred, optimizing for qualified plaintiffs
• Proven script and hook writing with performance examples
• Expertise in Meta Ads Manager: structure, pixel, CAPI, audience strategy
• Solid Google Ads knowledge including LSA and Search
• Proficiency in CRM and attribution tools like HubSpot, Hyros, or similar
• Experience using AI in creative production, scripting, and automation
• Bilingual English/Spanish skills advantageous
• Focus on business outcomes, reverse-engineering CPL for revenue targets
• Comfortable with direct feedback and accountability culture

Education

Unspecified

Benefits And Growth

• Competitive salary $80,000-$120,000 based on experience
• Robust PTO with accrual and holidays
• 401(k) retirement savings
• Performance-based bonuses linked to impact
• Clear growth and advancement in scaling firm
• Supportive team environment with accountability
• Regular events, outings, and celebrations
• Fully stocked kitchen with snacks and beverages
• Leadership valuing ownership and performance