Organic Social Channel & Community Manager at Masons Meats Limited, Austin, United States

Own and grow organic social channels and community for a premium DTC meat snack brand launching in the US. Partner with the marketing team to set channel strategy and develop distinctive organic content while building engaged customer relationships.

Key Responsibilities

• Plan, schedule and publish content across Instagram, TikTok, YouTube, Reddit and X using a weekly content calendar
• Manage community engagement by replying to comments and DMs, surfacing UGC and identifying potential brand advocates
• Create and maintain a library of reusable content formats, hooks, CTAs and sequences while refreshing based on performance
• Collaborate with the paid growth team to feed organic winners into paid testing and apply paid insights back to organic
• Conduct regular social listening across channels and category to surface content ideas and product feedback
• Write on-brand captions, scripts and copy that maintains the established brand voice without generic defaults
• Own weekly, monthly and quarterly reporting covering performance, channel health, community growth and strategy alignment
• Contribute to channel strategy discussions alongside the Head of Brand for all active and planned platforms

Qualifications

• 2-4 years running organic social and community for a consumer brand
• Strategic approach with ability to articulate rationale behind every channel choice and post
• Strong brand guardian who applies voice and philosophy consistently without reinterpretation
• Skilled at both shooting native iPhone content and briefing videographers with scripts and shot lists
• Fluency across TikTok and Instagram with clear point of view on Facebook, YouTube, Reddit and X
• Comfortable reading and acting on analytics to refine content plans
• Accurate, original writer who avoids AI-generated copy
• Responsive to direct feedback and able to iterate quickly in collaborative team environment

Education

Unspecified

Benefits And Growth

• Competitive salary plus performance bonus
• 20 days PTO plus public holidays
• Healthcare options including traditional plan or Crowdhealth buyout
• Opportunity to grow with a scaling DTC brand in a dynamic small-team setting