Local Marketing Manager (Netherlands & Belgium) at Treatwell, Amsterdam, Netherlands

The Local Marketing Manager role requires a creative and commercially-minded individual to build Treatwell’s brand presence across Belgium and Netherlands through campaigns, community work, social media and content.

Key Responsibilities

• Drive local brand awareness and consideration via targeted marketing campaigns for salon owners and stylists
• Manage local Instagram accounts with focus on creating engaging UGC-style content in partnership with salons
• Identify and execute opportunities for brand presence at industry events, trade shows and partner activations
• Build relationships with key associations, influencers and partners in Belgium and Netherlands
• Create meaningful connections with salons through online and offline content, meetups and community initiatives
• Produce social, newsletter, case study and webinar content aligned with Treatwell’s brand
• Communicate key updates to salon partners in engaging ways that drive advocacy and growth

Qualifications

• Fluent written and spoken Dutch and English
• Experience in community management, local marketing, social media or content creation
• Strong content creation skills, especially UGC and social-first creative for paid advertising
• Commercial mindset with understanding of content’s role in lead generation and sales
• Hands-on experience managing Instagram
• Strong stakeholder management and cross-functional collaboration skills
• Creative and resourceful, with passion for the beauty and wellness industry

Benefits And Growth

• 28 vacation days plus national holidays
• Extra ‘Treat Yourself Well Day’ off per year
• €40 monthly voucher via Alleo benefits platform
• Mental health support through OpenUp partnership
• Lease a Bike scheme eligibility after 7 months
• Pension plan with Bright Pension after 7 months
• Daily freshly prepared office lunch
• Role at high-growth European company with inclusive culture in Amsterdam