Social Marketing Designer at Birdman, Guadalajara, Mexico

Social-first designer for a leading plant-based nutrition brand, creating scroll-stopping visuals and short-form video for organic and paid channels across the US and Mexico while building templates and systems that enable fast, high-quality production.

Key Responsibilities

• Translate content strategy into high-impact social assets including carousels, covers, thumbnails, video assets, and static ads
• Design and edit motion graphics and short-form video to drive retention, clarity, and brand recognition
• Build scalable templates and visual systems that speed up production without sacrificing quality
• Adapt brand campaigns into native social formats while maintaining creative intent
• Collaborate with Social, Content, and Performance Marketing teams to deliver work that meets brand and performance KPIs
• Evolve the visual system based on platform trends, audience behavior, and business needs
• Maintain visual consistency across all outputs regardless of volume or speed

Qualifications

• 3–5 years of experience in digital design, social-first content, or creative agencies with a marketing focus
• Strong portfolio of social-first work, especially on TikTok, Instagram, and short-form video
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects / Animate)
• Advanced video editing skills with Premiere Pro, CapCut, or similar tools
• Solid foundation in motion graphics
• Comfort working with AI design tools such as Firefly or Nano Banana
• Experience in high-velocity environments handling multiple simultaneous deliverables
• Bachelor’s degree in Design, Communication, Marketing, or related field; digital marketing or social media certifications a plus
• Advanced English and native Spanish required
• Background in wellness, fitness, lifestyle, pharma, or competitive CPG categories is a plus
• Experience producing both organic and paid content
• Proven track record building visual systems, templates, and workflows
• History of direct collaboration with Social, Performance, and Content Marketing teams

Education

Bachelor’s Degree

Benefits And Growth

• Real ownership of creative output for a fast-growing plant-based wellness brand expanding into the US
• Collaborative, ambitious team environment that values craft, speed, and ideas over hierarchy