Social Media Specialist (US) at Birdman, Guadalajara, Mexico

Hands-on Social Media Specialist role focused on day-to-day execution and optimization of organic content across TikTok and Instagram for the US market, transforming brand strategies into platform-native, culturally relevant posts that drive growth and engagement.

Key Responsibilities

• Own and execute the US social media content calendar, publishing and managing daily posts across key platforms.
• Adapt global strategies into platform-native content tailored to US audience behavior and trends.
• Identify and leverage trending formats, audio, and cultural conversations to create relevant brand content.
• Collaborate with designers, editors, and creators to deliver high-quality, consistent content on schedule.
• Monitor performance metrics, generate insights, and propose ongoing optimizations for growth and engagement.
• Ensure brand voice, storytelling, and visual identity remain consistent across all organic channels.
• Integrate campaign launches and key brand moments into the organic content plan.
• Manage social scheduling, organization, and reporting tools while staying current on platform updates.

Qualifications

• 2–4 years of hands-on experience in social media management or content marketing.
• Proven track record managing brand accounts with a focus on organic growth and community building.
• Strong working knowledge of TikTok, Instagram, and emerging social platforms.
• Experience with content calendars, publishing workflows, and social management tools (Later, Sprout, Metricool, Hootsuite, etc.).
• Ability to spot trends and convert them into actionable, brand-aligned content.
• Experience collaborating with creative and cross-functional teams.
• Solid understanding of native social metrics, KPIs, and performance analysis.
• Advanced or native-level English (written and spoken).
• Portfolio showcasing previous social accounts or content examples.
• Strong cultural awareness, creative storytelling, organization, and analytical skills with high ownership in fast-paced environments.

Education

Bachelor’s Degree