Social Media Executive at ThruDark, Poole, United Kingdom

Seeking a dedicated professional to manage and enhance ThruDark’s social media strategy, focusing on engaging content creation, audience growth, and brand alignment across major platforms to boost visibility and sales.

Key Responsibilities

• Oversee daily operations of social channels including Facebook, Instagram, TikTok, and YouTube, ensuring content scheduling aligns with the brand calendar and adapts to platform audiences.
• Maintain uniform brand voice, aesthetics, and positioning in all posts.
• Develop platform-optimized content such as photos and videos covering products, training sessions, expeditions, and community highlights.
• Produce behind-the-scenes materials and edit concise video formats for Reels, TikTok, and Shorts.
• Collaborate with creative and brand teams to execute rapid campaign deliveries.
• Handle community engagement through prompt responses to interactions, DMs, and comments while upholding brand standards.
• Cultivate and moderate the Facebook community to encourage meaningful dialogues among supporters.
• Foster connections with influential community members and identify potential collaborators aligned with brand values.
• Monitor and capitalize on timely cultural opportunities for brand engagement.
• Analyze metrics like reach, engagement, follower increases, and conversions to inform content adjustments based on trends and data.
• Provide insights from organic performance to support the paid social team, highlighting top-performing posts for amplification.
• Facilitate social media executions for product releases and marketing initiatives.
• Amplify ambassador and partner activities across platforms while synchronizing organic and paid efforts.

Qualifications

• 2 to 4 years in a social media position, preferably in apparel, performance, or lifestyle sectors.
• Profound knowledge of Facebook, Instagram, TikTok, and YouTube, including effective content strategies for each.
• Keen visual sense for identifying high-performing content and understanding its drivers.
• Proficiency in content production and editing using tools like iPhone, Adobe Suite, or CapCut.
• Strong organizational skills to handle fast-paced environments and multiple tasks.
• Commercial mindset recognizing social media’s role in enhancing brand equity and generating revenue.
• Passion for performance, endurance, or outdoor activities.
• Experience with ambassadors or creators (desirable).
• Basic knowledge of paid social advertising (desirable).
• Background in a rapidly expanding direct-to-consumer brand (desirable).

Benefits And Growth

• Join a motivated, collaborative, and energetic team environment.
• Receive quarterly contributions toward ThruDark apparel and gear.
• Utilize cutting-edge technology and software essential for the position.
• Start with a complimentary ThruDark product bundle on day one.
• Enjoy flexible scheduling and hybrid work arrangements.
• Participate in an improved pension plan with employer contributions.
• Attend frequent team-building events and excursions.
• Access an on-site gym for personal fitness.
• Benefit from private health insurance for comprehensive wellness support.
• Obtain life insurance and critical illness coverage for added security.