AI & Video Content Creator at Debenhams Group, Manchester, United Kingdom

Create trend-focused short-form video content for boohooMAN across TikTok, Instagram, YouTube Shorts and emerging platforms, leveraging AI tools to ideate, edit and produce engaging material that drives reach and keeps the brand culturally relevant.

Key Responsibilities

• Produce engaging social-first video content for TikTok, Instagram, YouTube Shorts and new platforms
• Use AI-powered creative tools for ideation, editing, captions, imagery and content production
• Film, edit and publish high-quality short-form videos that resonate with the boohooMAN audience
• React to trends, cultural moments and platform opportunities with timely content
• Research trending sounds, formats, creators, AI tools and social innovations
• Collaborate with Social, Creative, Marketing and Brand teams to develop content that boosts engagement and brand awareness
• Support content for product launches, campaigns, influencer partnerships and trading peaks
• Capture behind-the-scenes footage from shoots, events and brand activations
• Generate creative concepts consistent with boohooMAN’s brand voice and audience
• Edit content efficiently in a fast-paced environment while upholding creative quality
• Monitor content performance and identify opportunities to improve results
• Stay current with platform changes, social trends and emerging AI technologies
• Support content planning and campaign execution across social channels
• Improve creative output and performance through AI-enabled workflows
• Collaborate with influencers, creators and internal teams to realise ideas

Qualifications

• Experience creating video content for TikTok, Instagram Reels and YouTube Shorts
• Proficient in Premiere Pro, CapCut or similar editing software
• Hands-on experience using AI creative tools for content creation and editing
• Strong grasp of social media trends, internet culture and content performance
• Ability to spot trends and produce reactive content at speed
• Creative mindset with strong storytelling ability
• Comfortable filming both studio-grade and mobile-first content
• Strong organisational skills and capacity to manage multiple projects simultaneously
• Genuine interest in fashion, social media and youth culture
• Proactive, collaborative and adaptable working style

Benefits And Growth

• Highly competitive bonus scheme
• Company pension and share schemes
• Private medical cover and life assurance
• Discount across all brands
• Comprehensive wellbeing package
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan