Social Media Manager at Debenhams Group, Manchester, United Kingdom - 3 Jun

Lead social media strategy and execution for boohooMAN across Instagram, TikTok and other platforms, driving engagement, cultural relevance and commercial performance while managing a team and reporting to the Head of Brand Marketing.

Key Responsibilities

• Develop and own social media strategy across all major and emerging platforms
• Create social plans supporting campaigns, product launches and cultural moments
• Lead development of social-first content and oversee content calendars
• Provide creative direction for shoots and champion innovative formats
• Lead, develop and motivate the social media team
• Oversee community management and engagement strategy
• Collaborate with Influencer and PR teams on partnerships and activations
• Own performance reporting, analysis and KPI tracking across channels
• Conduct competitor analysis and deliver actionable insights

Qualifications

• Experience in social media, digital marketing or content marketing within fashion, retail or fast-paced consumer brands
• Proven experience managing and developing a social media team
• Strong understanding of major social platforms and best practices
• Track record of developing and executing successful social media strategies
• Excellent knowledge of content creation, social-first storytelling and short-form video
• Strong analytical skills with ability to translate data into action
• Experience working with influencers and external partners
• Strong stakeholder management and organisational skills
• Commercial awareness and creative thinking with passion for fashion and trends

Benefits And Growth

• Highly competitive bonus scheme
• Company pension and share schemes
• Private medical cover and life assurance
• Discount across all brands
• Comprehensive wellbeing package
• Ongoing learning and development with strong internal progression
• On-site canteen
• Free season ticket loan