Social Media & Community Executive at NEOM Wellbeing, Harrogate, United Kingdom

The Social Media & Community Executive oversees daily operations of NEOM’s international social media platforms, cultivates community growth, and delivers engaging content to strengthen brand authenticity in the wellness and beauty industry.

Key Responsibilities

• Handle social content planning, craft compelling copy, and schedule posts on organic channels to implement the social strategy effectively.
• Generate and implement trend-driven, brand-aligned content ideas that resonate culturally.
• Provide briefs to designers and assist in producing content for organic, paid, and CRM purposes, including adaptations for specific platforms.
• Produce content on and off camera, participating in photoshoots and brand events.
• Oversee daily community interactions on key platforms like Instagram, TikTok, and Facebook, managing DMs, comments, UGC, and blending community with customer support.
• Administer the Global Facebook Group and Instagram Broadcast Channel, handling planning, copywriting, and moderation.
• Analyze sentiment, gather insights, and report themes to guide content and business strategies.
• Monitor and report social and community metrics to drive growth and improvements.
• Pre-launch products and collaborate with ambassadors and creators for campaigns and genuine endorsements.
• Organize community events, covering planning, execution, logistics, and follow-up.
• Assist the Senior Brand & Social Content Manager in managing a community panel for customer feedback to Product Development.
• Coordinate administrative tasks like creator payments, product distribution, and liaison with Design, PR, CRM, and Wellbeing Hub teams.

Qualifications

• At least 3 years in social media, demonstrating channel management and platform-specific content creation.
• Proven track record in developing and maintaining active online communities on various platforms.
• Excellent copywriting, communication, and organizational abilities with keen attention to detail.
• Proficiency in editing short-form videos like TikToks and Reels using tools such as CapCut.
• Familiarity with analytics and reporting platforms like Dash for performance evaluation and insights.
• Ability to contribute to creative guidance while executing tasks independently.
• Energetic, initiative-taking, and flexible in a dynamic, entrepreneurial setting.
• Team-oriented with an optimistic, development-focused approach and readiness to contribute hands-on.
• Authentic enthusiasm for NEOM, its community, and the beauty/wellness sector.

Benefits And Growth

• 25 days of holiday plus bank holidays.
• Additional day off for your birthday.
• Wellbeing days to recharge and reset.
• Monthly free NEOM product and staff discount.
• Enhanced healthcare including cash back plans, outpatient coverage, GP consultations, therapies, and mental health support.
• Time off for volunteering and assistance with personal fundraising.