Social Media Manager | Content Strategy | FMCG Konzernumfeld at Kooku Recruiting GmbH, Hamburg, DE

As Social Media Manager, you will lead the social-first content strategy and execution for key brands within a global FMCG corporation’s spin-off, focusing on consumer brands in the personal care sector and adapting global campaigns for the German market.

Key Responsibilities

• Develop comprehensive social media content strategies for consumer brands in the personal care segment
• Derive clear social-first strategies from global marketing and campaign guidelines
• Strategically plan always-on approaches and campaigns across TikTok, Instagram, and YouTube
• Define messaging, channel, and content frameworks including editorial and asset strategies
• Translate global campaign assets into locally effective social concepts for the German market
• Strategically manage paid and organic social efforts including KPI setup, testing logics, and performance targets
• Conduct active monitoring of trends, culture, and platforms to evolve social strategies
• Maintain close strategic alignment with stakeholders from brand, marketing, media, and content teams

Qualifications

• Multiple years of experience in social media management for consumer or FMCG brands
• Proven responsibility for social media strategies and their implementation
• Strong understanding of social-first content strategies for TikTok, Instagram, and YouTube
• Experience with paid and organic social including KPI frameworks and performance management
• Confident stakeholder and project management in corporate or agency environments
• Desirable: Proficient use of GenAI tools for strategic content and video development
• Excellent German (C2) and English (C1) language skills

Education

Professional

Benefits And Growth

• Close collaboration with experienced brand, strategy, and media experts
• Hybrid work model with clear structure and personal responsibility
• 30 days of vacation and transparent, market-competitive compensation package
• Long-term prospects in a challenging, international brand and digital environment