Marketing Manager at Lifely, Melbourne, Australia

Socially focused Marketing Manager reporting to the Head of Brand Marketing, responsible for driving brand and product growth through social media strategy, campaign execution, and agency coordination across multiple international markets.

Key Responsibilities

• Develop and execute social media strategy and campaigns for Lifely and Cushie across Australia, New Zealand, USA, Canada, UK, and Singapore
• Plan and deliver integrated marketing campaigns including product launches, ambassador collaborations, and sales initiatives across social, web, email, and PR channels
• Brief and oversee monthly content execution by internal team and external agencies, ensuring timely delivery
• Conduct weekly and monthly performance analysis, reporting insights to stakeholders
• Collaborate with performance marketing, email, and ecommerce teams to align content and campaign execution
• Manage community management operations to meet service level agreements
• Support event planning and photoshoots including consumer activations and influencer events
• Lead a small team of one to two specialists and coordinate day-to-day activities with social media and PR agencies

Qualifications

• 5+ years experience in marketing with strong focus on social media
• Bachelor’s degree in marketing, commerce, or related field
• Expertise in social media management, analysis, and content creation
• Proven marketing campaign management experience
• Excellent written and verbal communication skills
• Comfortable using AI tools to improve productivity
• Detail-oriented with ability to manage multiple projects simultaneously
• Willingness to appear in front of camera for occasional content
• Adaptable and effective in fast-paced environments

Education

Bachelor’s Degree