Social Media Manager (Hospitality) at Workana, Remote in Mexico

Host Stand Agency seeks a Social Media Manager who will take ownership of organic and paid social media for its hospitality and lifestyle client base, including restaurants, hotels, resorts, travel brands, and other consumer-facing businesses. The role combines creative judgment with commercial awareness, covering content planning, community management, paid social, performance analysis, and strategic optimization.

Key Responsibilities

• Manage day-to-day social media activity on Instagram, Facebook, TikTok, LinkedIn, and other relevant channels
• Develop monthly content calendars aligned with client brands, audiences, campaigns, and business goals
• Maintain consistent brand voice and visual direction across client accounts
• Track content performance and deliver reports with insights and recommendations
• Identify relevant trends, formats, creators, and cultural moments for authentic brand use
• Support campaign ideation for launches, events, seasonal promotions, and special offers
• Manage paid social campaigns including audience targeting, setup, testing, optimization, and reporting
• Collaborate with internal teams and clients on feedback, approvals, and campaign information
• Handle multiple client accounts, deadlines, and workflows simultaneously

Qualifications

• 4+ years managing social media for brands, agencies, or multiple client accounts
• Strong experience with organic social media strategy, content planning, publishing, and community management
• Hands-on paid social experience
• Experience working with hospitality, restaurants, hotels, travel, lifestyle, food and beverage, or consumer brands
• Excellent English with ability to adapt tone of voice across brands
• Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and current best practices
• Experience with Meta Ads Manager and social media scheduling tools
• Experience creating content calendars and managing approval workflows
• Ability to analyze campaign insights, identify trends, and recommend optimizations
• Good visual judgment and ability to brief creative teams
• Comfortable managing multiple accounts and priorities in a fast-paced agency environment
• Proven client communication and presentation skills

Benefits And Growth

• Remote work with a growing, creative agency
• Clear opportunity to expand the role as the agency and client portfolio grow
• Autonomy to bring new ideas, improve processes, and influence social strategy