Social Media Lead ( 3-months Maternity Cover) at Maker Lab, Singapore City, Singapore

Social Media Lead for a 3-month maternity cover, building and executing social media strategy for a major technology client, focused on brand advocacy, community building, and impactful engagement across channels.

Key Responsibilities

• Plan, refine, and execute social media strategy including always-on content, campaigns, employee advocacy, and influencer programs.
• Serve as trusted counsel for internal and external stakeholders on social amplification and plans.
• Lead content development, curation, and publishing for social calendars, including editorial planning and copywriting.
• Ensure social activities are market-fit, capture local nuances, and preserve brand integrity across all deliverables.
• Review content performance, share best practices, and monitor competitive intelligence.
• Lead performance audits and provide strategic direction for social engagement in India.
• Monitor trends, social listening insights, and platform updates to remain ahead of the curve.
• Manage reporting, performance tracking, and optimization to drive measurable results.

Qualifications

• BA/BS degree or equivalent experience
• 8+ years in tech, marketing or related industry with proven track record in social media strategy and management
• Strong understanding of social platforms and audience behaviour
• Strategic and creative thinker with experience developing and executing social strategies that drive engagement and growth
• Data-driven mindset with ability to analyze metrics and turn insights into actionable plans
• Proven ability to positively influence stakeholders and galvanize them on the social agenda
• Solid project management experience with strong attention to detail
• Experience with social media publishing tools including Sprinklr, Buffer, Hootsuite, and Sprout Social
• Working knowledge of Adobe Photoshop
• B2B/technology space background preferred
• Proficiency with analytics platforms such as Google Analytics and Meta Business Suite
• Exceptional verbal and written English communication and presentation skills; ideally fluent in another Asian language