Social Media Lead, US at Adoreal, Remote in United States

Lead social media efforts for a innovative SaaS platform in elective medicine, shaping content strategies and execution on key platforms for over 20 U.S. plastic surgery practices, while collaborating with global teams and driving brand engagement through data-driven approaches.

Key Responsibilities

• Develop and implement unified content strategies for Instagram, Facebook, and TikTok that match individual practice branding, objectives, and audience data.
• Manage the full content calendar cycle, including planning, briefing, content creation, scheduling, and optimization across platforms.
• Create and oversee short-form video production and scripting for TikTok and Instagram Reels, collaborating with creative personnel.
• Design and run email marketing initiatives, encompassing audience segmentation, content development, testing variations, and evaluating results.
• Track social and email performance metrics, derive insights from data, and apply them to enhance strategies.
• Keep abreast of evolving platform algorithms, trends, and standards in social media and email marketing.
• Collaborate with various departments to align content with overarching marketing and product goals.
• Guide, mentor, and assign tasks to a team of social media professionals and creators.

Qualifications

• Over 5 years in leading social media content strategy or marketing, preferably in SaaS or healthcare, spanning B2B and B2C contexts.
• Proven track record in handling Instagram, Facebook, and TikTok brand management, supported by a professional portfolio.
• Practical knowledge in orchestrating email campaigns using standard tools.
• Advanced copywriting and editing abilities to ensure consistent voice, tone, and style across diverse platforms and groups.
• Data-oriented approach with skills in report generation, trend analysis, and informed decision-making.
• Proficiency in producing high-performing short-form videos for TikTok and Reels.
• Strong organizational skills for handling multiple initiatives in a dynamic setting.
• Interest in healthcare, wellness, and aesthetic procedures is advantageous, along with a relevant work portfolio.

Benefits And Growth

• Generous paid time off and holidays.
• Performance-linked bonuses and equity in the company.
• Fully remote setup with adaptable work hours.
• Supportive, team-oriented environment aligned with company values.
• Equity for all staff to foster shared success.
• Abundant opportunities for advancement based on merit and commitment to principles.