Social Lead, Community & Culture at Tapstitch, New York, United States

Seeking a dynamic Social Lead to oversee and expand organic social media efforts on platforms like Instagram, TikTok, and YouTube, while cultivating community engagement and defining brand voice in the fashion-tech industry.

Key Responsibilities

• Oversee daily posting, scheduling, and community interactions including comments, DMs, and tags
• Develop and maintain an editorial calendar aligned with brand events, campaigns, product releases, and content series
• Assist in creating and designing social content using tools like Canva and Figma, including short-form videos, stories, and captions
• Participate in on-site photo and video shoots approximately 3-4 times monthly
• Contribute to social growth strategies to boost metrics and scale evergreen content for awareness and revenue
• Help plan and launch new channels such as Substack, IG subscriptions, and emerging platforms
• Serve as the brand’s voice on social platforms, managing engagements to build relationships and loyalty
• Monitor trends and cultural discussions to identify opportunities for brand-relevant content
• Apply platform algorithms and audience insights to create engaging, trend-adapted content
• Leverage AI tools for content ideation, editing, and experimentation
• Periodically design garments via Tapstitch for campaigns
• Analyze social performance, report insights, and recommend optimizations
• Collaborate with influencer, creative, growth, and partnerships teams for content alignment

Qualifications

• 2-5 years in social media, content creation, or community management
• Profound knowledge of social platforms, algorithms, and strategies for engagement and revenue generation
• Proactive in staying ahead of trends and iterating quickly
• Strong project management skills for handling multiple priorities
• Creative ability to develop original, compelling content
• Technical proficiency in editing tools like CapCut, Canva, and similar for content production
• Skilled in copywriting with wit, wordplay, and platform-specific, engaging style
• Growth-oriented mindset focused on engagement, revenue, and loyalty
• High attention to detail, strong taste, and platform-appropriate judgment
• Efficient in fast-paced, high-volume content settings
• Excellent collaboration and communication for cross-functional work
• Organized and independent in managing workflows
• Adaptable and innovative with new tools and processes
• Interest in fashion, tech, creator economy, e-commerce, and B2B
• Bonus: Comfortable appearing on camera as brand representative

Benefits And Growth

• Hands-on role with creative ownership in a rapidly expanding brand
• Accelerated learning and career development in social, content, and marketing areas
• Competitive salary ranging from $85,000 to $105,000 annually, based on experience, skills, and location
• Primarily in-person collaboration at Brooklyn, NY headquarters
• Comprehensive medical, dental, and vision insurance
• Interactions with leading creators, brands, and innovative fashion ventures
• Full-time employment