Social Media Marketing Lead at 33 USA Inc., Los Angeles, United States

The Social Media Marketing Lead oversees client-facing initiatives for social media campaigns in entertainment productions, managing strategy creation, campaign execution, team guidance, and performance analysis while collaborating with key departments and reporting to the Social Media Manager.

Key Responsibilities

• Lead development of client proposals for social media campaigns in collaboration with managers and groups
• Create and implement result-oriented social media strategies for multiple entertainment projects
• Plan and execute campaigns involving stakeholders and advertising integration
• Develop and implement submission plans ensuring brand consistency and user engagement
• Curate and publish content across platforms like Twitter, Instagram, TikTok, and Facebook, plus production websites
• Analyze campaign data from social media, web, and competitors to optimize strategies
• Prepare and present independent reports on social media performance to clients
• Manage the Social Media Account Management Group, set KPIs, provide coaching, and promote team culture
• Collaborate on marketing strategies aligned with company mission and maintain professionalism
• Stay updated on industry trends to support personal and company growth
• Foster connections across cultures, languages, and digital platforms

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• At least 5 years of social media project management experience, in-house or agency
• 4-5 years supervising teams in Japanese entertainment companies
• Excellent English communication skills, written and verbal
• Familiarity with social media trends and entertainment
• Heavy user of Twitter, Instagram, TikTok, Facebook professionally and personally
• Enthusiasm for Japanese Anime/Manga
• Proficiency in Office, PowerPoint, Outlook, and Internet
• Strong supervisory and management skills
• Highly organized with time and resource management
• Ability to handle pressure and emergencies professionally
• Flexible, creative, team-oriented or independent worker
• Japanese speaking and reading ability preferred
• Entertainment industry experience preferred
• Social media advertising experience preferred

Education

Bachelor’s Degree

Benefits And Growth

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model