Paid Social Lead at Finisterre, St Agnes, United Kingdom

Lead the development and execution of paid social strategies to engage customers across the digital marketing funnel, from acquisition to retention, while integrating performance metrics with brand objectives for a sustainable outdoor apparel brand.

Key Responsibilities

• Collaborate with the digital team to implement a global paid digital marketing strategy supporting brand and business goals from top-of-funnel to bottom-of-funnel and repeat purchases.
• Direct and optimize paid social channels, scaling budgets internationally and promoting creative quality on platforms like Meta and Pinterest.
• Oversee paid creative processes, including briefing shoots, developing briefs, testing previews, and ensuring timely deployment and removal of content.
• Serve as the paid creative strategist by evaluating performance, adhering to best practices, and guiding feedback and inspiration for creative and content teams.
• Manage paid social agency relationships and platform partnerships to align strategies, budgets, and creatives.
• Monitor platform trends and manage the paid social testing roadmap to enhance performance and achieve customer objectives.
• Provide customer insights via data analysis and reporting, transforming complex data into actionable business recommendations.
• Utilize incrementality tools and attribution models such as first/last click, Fospha, GA4, and in-platform analytics.
• Maintain social product catalogues, including product set configurations.
• Track weekly and monthly spend and outcomes, selecting relevant metrics.
• Partner with e-commerce, merchandising, and CRM teams to optimize the full ad journey from product selection and targeting to on-site user experience.

Qualifications

• Proven experience in performance and brand digital marketing, with a focus on paid social.
• At least 4 years in paid social across Meta and Pinterest, including 2 years of hands-on full-funnel campaign planning, execution, and optimization.
• Strong creative judgment to guide internal teams and agencies in producing effective funnel-specific content.
• Advanced analytical skills, proficiency in Excel, Google Analytics 4, and multi-touch attribution or marketing mix modeling.
• Clear communication abilities and confidence in presenting to internal stakeholders.
• Innovative and creative thinking.
• Collaborative team player who is organized and adaptable in a dynamic environment.
• Right to work in the UK without sponsorship.

Education

Unspecified

Benefits And Growth

• Full-time permanent position at headquarters in St. Agnes, Cornwall.
• Competitive salary up to £36,000 based on experience.
• 25 days annual holiday plus up to 8 UK bank holidays, pro-rated for part-time.
• Extra holidays for tenure and birthday off.
• Up to 3 paid volunteering days.
• Discretionary performance-based bonus.
• Nest pension scheme.
• 60% personal and gift product discount; 30% for friends and family.
• Enhanced family leave policies.
• Life assurance and wellbeing platform with employee assistance, virtual GP, digital gym, and perks.
• Wellbeing resources including counselling, cycle to work, eye tests, and activities.
• Regular social events and company discounts via B Corp network.
• Online Learning Library and training sessions from internal and external sources.
• Weekly sea time and Sea Tuesday meetings.
• Opportunities for growth in a purpose-driven B Corp brand.