59171632184 - Marketing Specialist at Activate Talent, Remote in Mexico

Seeking a proactive Marketing Specialist to handle daily operations in social media, content development, paid ad campaigns, and product promotion for an expanding AI platform in the creator economy and social commerce sector. This position suits emerging professionals in a dynamic startup setting, offering opportunities to build expertise in diverse marketing areas and drive tangible results.

Key Responsibilities

• Manage social media content delivery on platforms including TikTok, LinkedIn, and X, while aligning calendars with expansion objectives.
• Aid in producing and scheduling short-form videos and optimizing posting strategies based on engagement data.
• Develop multi-channel content strategies, converting product details into engaging, informative materials like videos, carousels, explainers, and industry insights.
• Collaborate with teams to collect inputs and refine messaging for content initiatives.
• Launch and oversee paid ads on TikTok, Meta, LinkedIn, and optionally Google, including creative testing and performance analysis.
• Enhance acquisition through experiments in audiences and messaging, preparing concise reports.
• Support product launches by crafting go-to-market materials, updating landing pages, and promoting AI tools for creator outreach.
• Monitor KPIs for social, content, and paid efforts, identifying enhancements in engagement and efficiency.
• Contribute to testing content variations and activities that boost pipeline and brand visibility.

Qualifications

• 1–3+ years in social media, content, or digital marketing execution.
• Background in managing social accounts for SaaS, creator economy, or e-commerce (preferred).
• Familiarity with paid campaigns on Meta, TikTok, LinkedIn, or Google.
• Proficiency in creating or overseeing short-form content.
• Excellent organizational and execution abilities.
• Adaptability to a high-energy startup atmosphere.