Senior leadership role directing the establishment and growth of a new creative commerce business unit in a top UK performance and social media agency, focusing on strategic oversight, team development, and integration of commerce-driven creative strategies across platforms like Meta and TikTok.
Key Responsibilities
- Lead ECD Business Unit 2 with full accountability for KPIs, creative deliverables, client satisfaction, and performance results
- Manage and develop creative strategists through one-on-one sessions, performance evaluations, and fostering a high-performance environment
- Define strategic roadmap and service evolution for the unit, including new capabilities and scaling initiatives
- Drive commercial expansion of the creative division in collaboration with executive leadership
- Champion operational enhancements, product innovations, and feedback integration to improve department efficiency
- Ensure delivery of high-impact creative strategies for Meta and TikTok clients, maintaining retention and growth
- Provide senior oversight on key client accounts, mitigating risks and contributing to strategic discussions
- Apply expertise in TikTok Shop operations to bridge social commerce with performance creative functions
- Facilitate knowledge sharing and best practices from TikTok Shop into broader creative strategies
- Build a culture of accountability, innovation, and excellence within the unit and across the department
- Collaborate with cross-functional teams to optimize production pipelines and client delivery
Qualifications
- Proven track record in leading creative strategy, paid social, or performance creative teams in agencies or D2C settings
- Experience managing and scaling teams of 10+ across sub-teams, including hiring and structure design
- Deep knowledge of conversion-focused creative across Meta and TikTok platforms
- Strong commercial acumen, including pitches, client growth, and data interpretation like ROAS, CPA, and CTR
- Proficiency in various creative formats such as UGC, high-production video, static design, and social commerce
- Excellent communication, presentation, and collaboration skills for client and internal interactions
- Understanding of D2C eCommerce, consumer behavior, and platform developments
- Ownership-driven mindset, outcome-focused, with high standards for self and team performance
- Curiosity and proactive approach to creativity, technology, and commerce intersections
Benefits And Growth
- Competitive salary with comprehensive benefit scheme
- 28 days paid holiday plus birthday leave, Christmas Eve, and New Year’s Eve
- Long-service holiday scheme adding one extra day per year after two years
- Flexible hybrid working with two office days required
- Regular team social events
- Private health and life insurance coverage
- Company pension scheme
- Option to work abroad for one month annually